ツ Hiya, I'm Arabella Hiya, I'm Arabella
Australian writer and digital communications specialist.
Original, authentic content creation
Communicate creatively ✏ and effectively with your audience.
I create content that connects with audiences, using editorial strategy, partnerships, social media, events and activations to increase brand awareness, convert and reengage. I pride myself in unique concepts and execution that represents your values and achieves your objectives.
Writing
I adapt to the unique tone of your brand to deliver content that resonates with your audience. Offering SEO or brand-lead writing, I create features, interviews and blogs that will keep readers engaged and coming back for more.
Social Media
Specialising in influencer marketing, social PR, community management and content curation; I can ideate and execute tactics that will engage and convert followers while organically growing new audiences.
Brand Marketing
Providing a 360-degree approach to content, I conceptualise and implement innovative brand initiatives including events, activations, digital content and partnerships.
I’m both proud and humbled to have been featured and hired by some wonderful brands in my career. Here’s a few ⤵
“Arabella ideated and implemented creative marketing initiatives that generated substantial ROI, brand awareness and customer acquisition. These were across touchpoints including social media, editorial content, activations, events and partnerships. Arabella is a team player and very easy to work with, I would highly recommend working with her!”
⏤ Tara Howard,
Bailey Nelson
“Arabella is smart, creative and consistent. It's not only a pleasure to work with her, it's fun too! Working with Arabella has been a dream and her digital and social know-how has made projects both enjoyable and fulfilling.”
⏤ Lilith Hardie-Lupica, The Foreword
“Arabella's knack for understanding tone of voice quickly, and capturing that audience with an insightful and engaging piece of content always impresses me. Her inquiring eye has provided diversity to her copy, and her intellect gives strength to her writing."
⏤ Trish Fairbairn, Dead Pretty
Ask a question or get a quote.
You’re also welcome to email me directly at ⏤ a@arabellapeterson.com.au